marketing + digital

we don’t
blast your
we aim.

we help companies maximize potential by developing + executing sound strategy.

at dfs creative concepts, we specialize in audience capture from websites to hyperlocal targeting, graphic design to branding and earned public relations. your brand should be an extension of who you are, and who your people are. exuberant in detail and concept. compelling and dynamic, never static.

your company’s journey is not just a campaign but a comprehensive experience. at our core, we specialize in programmatic display advertising using platforms such as Amazon DSP, Basis DSP, The Trade Desk, Simplifi, Choozle, and Outbrain.

our highly credentialed team creates impactful websites, ensuring a company’s online presence reflects its brand essence. with strategic media buying, SEO, and SEM, we optimize your visibility and engagement across search engines. we harness the power of marketing automation through HubSpot, Salesforce, Keap, SugarCRM, and SuiteCRM.

we believe in transparency in reporting. we dive into data insights with Google Looker Studio customization, and our clients enjoy custom dashboards from which they can monitor the progress of each campaign at any given moment.

our mission

empowering our clients to achieve more + thrive in a dynamic world

meaningful relationships, strategic planning, and thoughtful creativity. that’s the dfs difference.

a note from
our founder

welcome to our corner of happiness. we have spent a decade creatively nesting, growing our digital wings, and taking flights as leaders in the industry. as for me? i am energized by creating and enriching relationships, figuring out solutions to marketing puzzles, and helping others. i find joy when i see the positive impact that my company has on others, both personally and professionally. i guess you could say that, right there, is some sort of mantra.

my team of industry experts is second to none; i hand-picked each and every single one. i have impossibly high standards, and my team exceeds expectations flawlessly. we believe in treating others the way we’d like to be treated. we believe in meaningful relationships. we are strategic in nature. we are thoughtfully creative. we actively listen.

each person on my team excels not only in the execution of superior marketing strategies + initiative, but each also excels at servant leadership. when you partner with us, you will see. from the outside looking in, you can’t understand. from the inside looking out, it’s nearly impossible to explain. i invite you to sit with us, share your story, and paint your vision. we look forward to joining you on your journey.

what we do. what we do. what we do. what we do. what we do. what we do. what we do. what we do. what we do. what we do. what we do. what we do.

technical digital advertising

unlock the power of digital advertising with our technical expertise. from data-driven campaigns to cutting-edge ad tech, we deliver results that drive your business forward. whether you need help hyper targeting a specific audience or engaging a completely new one, stay ahead of the curve with our comprehensive + targeted digital advertising solutions.

branding + messaging

craft a compelling brand with our savvy branding + messaging services. we define your unique voice, story, and visual identity, ensuring consistent messaging across all channels. unleash your brand’s true potential with our strategic approach and creative expertise, elevating your brand’s presence and impact in the market.

custom websites + app development

our designers + developers craft bespoke solutions for websites and apps tailored to your unique needs. using cutting-edge technologies and industry best practices, we deliver engaging, responsive, and scalable digital experiences to elevate your online presence. we ensure seamless user experiences with our end-to-end website + app development solutions.

corporate communications

elevate your corporate communication strategy with our comprehensive solutions. we help you tell your brand’s story, connect with stakeholders, and enhance your reputation through clear, compelling, and consistent messaging. strengthen your corporate communications + build trust with our strategic approach and proven expertise.

integrative strategy

unify your business goals, market insights, and action plans with our integrative strategy solutions. our holistic approach combines strategic planning, market research, data analysis, and business consulting to deliver customized strategies for optimal results. collaborate with our seasoned experts to thrive in today’s dynamic business landscape.

social strategy + public relations

enhance your brand’s visibility and reputation with our social strategy + public relations services. we leverage the latest social media trends, platforms, and techniques to drive engagement and increase brand awareness. we also offer comprehensive pr solutions, including media outreach and crisis management, to ensure your brand’s positive image.

innovative solutions

unleash your brand’s potential with our innovative solutions marketing services. our creative + strategic approach delivers fresh and unique solutions tailored to your business needs. using cutting-edge technologies and trends, we help you elevate your brand’s presence, generate leads, and engage your target audience for marketing success.

our differentiators

in the dynamic marketing agency landscape, where everyone claims a position,  dfs creative stands out as a beacon of innovation and strategic prowess. unlike traditional, or siloed, marketing agencies that adopt a shotgun or widget/sales approach, dfs creative is a visionary partner that embraces a comprehensive and tailored strategy for each client. dfs creative’s team of experts  goes beyond “just” campaigns and advertisements, delving into the intricate nuances of brand identity, market positioning, and customer engagement.

we understand that successful marketing is a 360-degree endeavor, requiring a deep understanding of the client’s unique strengths, challenges, and goals. as an all-encompassing strategic marketing partner, dfs creative’s team works closely with clients, crafting bespoke solutions that resonate with target audience and driving tangible results. from technical digital advertising to traditional marketing channels, we are  committed to navigating the ever-evolving marketing landscape with finesse and foresight, ensuring our clients not only stay relevant but also thrive in their respective industries.

how do we do that? easy. we hire the best, most credentialed employees – and both support and encourage their ongoing professional development.

credentials + capabilities:
(just to name a few…)

each of our account managers holds multiple HubSpot certifications

multiple team members hold BASIS certifications for programmatic advertising

multiple team members hold Google AdWords certifications

multiple team members hold certifications in Search Engine Optimization


not to brag, but…
our client list says it all.

we work across categories, deliverables and clients to inspire bold movement in your business and deliver strategic marketing solutions.

catch a glimpse of

our work

at dfs creative concepts, each project presents an opportunity for discovery and creative yet strategic solutions. with expertise + flare, what we create feels as if it evolved organically and naturally since the beginning of the brand.

we take great care in considering every moment we work with each client: from the history of your business (or the background of your emerging one) to the stories of your people. the results are the sum total of a million details and parts, carefully and thoughtfully considered + planned.

from data-driven campaigns to cutting-edge ad tech, we deliver results that drive businesses forward. our comprehensive and targeted digital advertising solutions are tailored to your unique needs.

we help corporations communicate their brand’s story and connect with stakeholders in a meaningful way. from messaging, content curation, crisis management, and media relations to internal communications, our team of experts works closely with corporations to craft clear, compelling, and consistent communications that align with business objectives and enhance the brand’s reputation.

“Our medical school has worked with DFS since 2019. They are extremely talented and have provided us with many different forms of marketing and communications support, including social media posts, graphic design, videography, podcasts, and public relations. We have kept DFS on contract for several years.

Dorothy is a hands-on principal and has built a team that will exceed expectations regarding high quality products, strategic approaches to marketing, and client-centered engagement. They have never failed to respond quickly when something was needed urgently – even in a pinch the work product was outstanding.

Dorothy and the DFS team have helped elevate USCSOMG’s brand immensely and I highly recommend them for your brand development and support. They never fail to deliver.”

– Marjorie R. Jenkins, MD MEdHP FACP
Dean, School of Medicine Greenville

“DFS has been both inspired and transformative for our brand and customer experience, including the creative and effective presence they have engineered via social media. Dorothy and her team are much more than a business partner at Canal. We consider their commitment and entrepreneurial approach to be an integral extension of our company.”

– Paul Brocklebank, CPCU
President & Chief Executive Officer
Canal Insurance Company

“I have known Dorothy Self for 15+ years and have followed her projects and accomplishments during that same period of time. After moving my company’s headquarters to Greenville, South Carolina, in 2014 I wanted to work with a firm locally to focus on growing our social media presence. DFS Creative Concepts, and more specifically Dorothy Self, was an easy choice amongst all of the different options available. I have been very pleased so far.”

– Edwin Shoffner
Founder & President
Mattress By Appointment

“Working with Dorothy and her DFS team in collaboration with our USC School of Medicine Greenville Communications Team has helped to catapult our Lifestyle Medicine program onto the national stage. The marketing materials produced for our LMEd program have proudly been showcased globally and well-received on Capitol Hill. Our partnership has benefited me as I effectively work with policymakers to advance our mission in medical education. Thank you, Dorothy and DFS!”

– Dr. Jennifer Trilk
UoFSC School of Medicine Greenville

“The team at DFS takes great pride in their work and the results they produce. Their attention to detail, ability to work with any budget, and ability to bring the client’s vision to life is unmatched. They are creative problem solvers who strive to deliver the best possible results for their clients. From creating digital assets for marketing campaigns to designing logos and websites, I feel that DFS has the experience and skills to make any project a success. The DFS team is a huge asset to the Home Builders Association of Greenville and one that we value.”

– Taylor Lyles
President & Chief Executive Officer
Home Builders Association of Greenville

give us a shout. give us a shout. give us a shout. give us a shout. give us a shout. give us a shout. give us a shout. give us a shout. give us a shout. give us a shout. give us a shout. give us a shout. give us a shout.

get in touch
with us today!

whether you have questions, need a quote, or want to explore a potential partnership, we’d love to hear from you.