who we are

who we are.

we are dfs creative concepts. let us introduce ourselves.

we are a creative collective. we design. we develop. we strategize. we capture audiences. we wonder.

we dedicate ourselves to share your story, whatever that may be.

whether your message is to drive sales, boost engagement, yield awareness, call people to action, whatever: we’ll keep telling it to your audience. we find different, effective, interactive and measurable ways to tell them until they’re listening. that is what we call audience capture, and it’s our specialty.

about the team

we work hard for our clients. we love coffee, green tea, wine, kombucha, and infused water. what brings us together, what really drives us all, is that each (and every one) of us believes there’s always a better way to do something. this is what keeps us going. a better way to serve clients, a better way to serve each other, and a better way to serve our communities.

the creatives behind dfs creative concepts

Dorothy Freeman Self

Founder + Principal

For over 13 years Dorothy Freeman Self has been a transformational leader in the marketing, advertising, and brand building community in both the Upstate of South Carolina and nationally. Dorothy is the founder of dfs creative concepts, a full service marketing agency.

Dorothy spent the majority of her formative years in San Francisco, California followed by Jacksonville, Florida. She received both her undergraduate and graduate degrees from Furman University. Dorothy began her marketing career handling strategic partnerships and events for Gannett, the parent company of The Greenville News Media Group. During her tenure with The News, she quickly rose through the ranks to handle both B2C and B2B marketing initiatives.

After experiencing great success in these roles, she recognized (and gave into) the entrepreneurial spirit within and decided to start her own agency.

 

dfs creative concepts has quickly grown from serving local clients to international clients since its inception in 2013. As such, Dorothy has been honored by numerous publications for her work in the industry. Additionally, dfs creative concepts was awarded the Business of Integrity award by the Better Business Bureau of the Upstate. Subsequently, she was asked to step into the role of board member for the BBB of the Upstate, and also tapped to serve as Vice Chairwoman for the LARP (Local Advertising Review Panel), where she focuses her time on educating businesses about how to advertise ethically and effectively to further trust in the marketplace.

Dorothy is also a published author, having written for lifestyle magazines in the Upstate for many years. This passion for telling stories is what drives her and her team to tell their clients’ stories in effective, engaging, and emotional ways.

In her spare time, she enjoys spending time with her son, Freeman, and their dog, Sullivan.

Dorothy Freeman Self
Tim Brett

Tim Brett

Strategic Advisor

Tim brings a wealth of knowledge and experience to the dfs team, having managed his public relations companies, ranging in size and scope, for nearly 30 years. In 2015, Brett downsized to form BrettSC, a small consulting firm that has allowed him to take on a number of key clients of his choosing.

Tim began his public relations career in 1987, when he became Director of Governmental Affairs and Community Relations for Michelin North America, in Greenville, SC. For nearly seven years, he managed Michelin’s contracted lobbyists around the country, overseeing corporate contributions and managing Michelin’s participation in community affairs.

Early on in Tim’s career, he served in the South Carolina House of Representatives from 1982 until 1986. In addition, he was the Congressional Staff Aide to U.S. Representative Carroll A. Campbell, Jr. and later served as a campaign manager for Campbell’s 1984 re-election campaign.

In addition to a remarkable career, Tim has remained active as a dedicated volunteer in his community. He served as a volunteer with The Salvation Army (chairman), YMCA, Boy Scouts of America, Rotary, and many other nonprofit organizations. Tim served as a Newberry College Trustee, including vice-chair, for over a decade, as well as DOT Commissioner, Mauldin Rotary Club President, and current ReWa Commissioner.

Tim has a proven knack for helping civic groups, colleges, churches, and a variety of public service organizations achieve their fundraising goals, with successes that include:

  • The Salvation Army’s Ray and Joan Kroc Community Center – Helped raise $15 million in local money, to get an endowment from the Kroc foundation of $60 million
  • Habitat for Humanity Grace Point – Campaign Consultant-raised $1.5 million
  • Greenville Tech/McAlister Square purchase – Consultant- $18 million purchase
  • Perry Chapel at Perry Correctional Institute – Spearheaded $1 million for a chapel
  • Co-Chaired the capital campaign allowing Mauldin First Baptist Church to dump all debt and raised $2.5 million

Mona Lopez

Operations Director

Mona is responsible for directing and supporting account managers, coordinators, and summer associates. She reviews our clients’ performance reporting on a daily basis, finding areas of opportunity and evaluating ways our campaigns can be further optimized. Mona oversees accounts receivable and accounts payable in order to maintain the dfs creative concepts workflow.

Mona holds a degree in English and has a strong background in bookkeeping and accounting. She has managed accounts payable for a curriculum publisher, and held positions as a financial administrator and human resources coordinator for a large non-profit. With a strong understanding of Google advertising products, Mona also holds a certification in Google Adwords. Mona is married with three children: one is enrolled at Furman University, one is enrolled at USC Upstate, and one is completing high school. In her free time, she enjoys traveling, visits to the beach, and spending time with her family.

Dorothy Freeman Self
Kayla Carter Currey

Kayla Carter Currey

Corporate Account Manager

Kayla oversees the operation and logistics of all corporate accounts at dfs creative concepts. She is responsible for the creation, coordination and execution of strategies for public relations, media relations, marketing and special events while building strong, long-lasting client relationships. As the trusted liaison for these accounts, Kayla leads and directs account coordinators and support staff to ensure the delivery of timely and successful marketing solutions to meet customer needs and objectives.

A Greenville native, Kayla graduated with a Bachelor of Science degree in Marketing from Clemson University. She is an experienced and detail-oriented manager, marketing strategist, and content creator. Driven by her passion for fostering fruitful relationships, Kayla takes pride in providing concierge level customer service to each and every client.

 

Outside of the office, you’ll likely find her exploring downtown Greenville or dreaming up & working on projects at her new house with her husband and pup. She loves traveling to the coast and is the most content on a warm beach with a good book in hand.

Fun fact: Kayla’s favorite summer memory saw her living in a small North Carolina beach town with two of her dearest friends. True to form, she spent her days working at a local surf shop and explored the shores of the Outer Banks on the weekends.

Ali FauntLeRoy

Corporate Account Manager

Ali oversees the direction and management of deliverables for corporate accounts at dfs creative concepts, as well as managing client relationships and experiences. She also leads our in-house mentorship program to ensure that our women are continuously pursuing excellence both personally and professionally.

An Upstate native, Ali attended Clemson University on a full scholarship, and she graduated with honors in 2014 with a Bachelor of Arts degree in Sports Communication. After working for Clemson Football, Ali worked at the College Football Playoff in Dallas, TX, in its inaugural year. She then continued her career in the college football industry at the Fiesta Bowl in Scottsdale, AZ, where she managed communications and media relations. She and her husband, Wills, moved to Raleigh, NC, where she led international and corporate communications for Implus, a global fitness accessories company. Her wealth of communications experience for our national and international clients makes her the perfect fit.

Ali and Wills were excited to move back home to South Carolina, putting down roots in Greenville in the spring of 2020. She moved into her most exhausting (but most fun) role yet, becoming a mom to Noah in August of 2020.

Dorothy Freeman Self
Emma Turpin

Samantha Jacobus

Key Account Manager

After growing up in the lowcountry, Sam moved to the upstate to attend Clemson University. While earning a Bachelors of Science in Graphic Communications, she interned with multiple agencies in the Greenville area leading her to discover her true passion of serving others through graphic design, social media marketing and other various forms of content creation. She’s always ready to get her hands on any type of project a client brings to the table! Throughout her time at Clemson, Sam worked as an Adobe Creative Cloud Ambassador where she led both the social media and graphics team in addition to conducting workshops on the various Adobe programs.

In her senior year of college, Sam began her freelance design journey where she further grew her client communication and project management capabilities. Sam believes her drive to go above and beyond for those that surround her stems from her love for building meaningful and positive relationships with people.
In her free time, Sam enjoys finding new hikes to go on with her dog and fiancé, and is always sure to catch the Clemson football game on a Saturday — go Tigers! She also enjoys traveling back to her lowcountry roots to visit her family and friends in Charleston, SC.

Macale Fusco

Graphic Designer

Macale is the lead creative of our graphic design team. Whether it’s custom website design, print ads, logo creation, social media graphics, or anything in between, Macale effortlessly executes each project and helps brands tell their stories through perfect pairings of typography + color that are effortlessly intricate. Lest you be fooled by her petite frame; she is small but mighty and her bold designs pack a powerful punch. Macale’s moxie + tenacity are adored by coworkers and clients alike.

Her passion for designing began after taking her first graphic design course in high school where she immediately fell in love with the art. She has continued to hone her craft over the last decade, receiving a Bachelors of Science Degree in Graphic Communications with an emphasis in Brand Communications from Clemson University. During her time at Clemson, she was among a select few invited to enter into a branding competition for the first student-led creative agency at Clemson via the Erwin Center for Brand Communications. Macale’s winning brand concept has now taken shape as Cadency. You can read more about her innovative work here. Macale also spent her undergraduate years on the sidelines of Death Valley as a co-ed cheerleader. Go Tigers!

After her time at Clemson, Macale gained extensive experience working for a large corporation in Florida where she worked alongside regional and national clients in the development of custom graphics and creative solutions.

In her free time you’ll likely find Macale getting her workouts in (followed up with an iced coffee, of course), or taking it easy on Lake Hartwell with her family.

Dorothy Freeman Self
Sullivan Self

Emma Kerr

Spring Associate

Coming Soon

Coming Soon

Sullivan Self

Mascot

A native of Traveler’s Rest, SC, Sullivan is our company mascot. She hails from Carolina Gilded Retrievers, where Dana Spinks personally selected her to join our DFS family due to her sweet spirit, spunky personality and great hair. Sullivan is known for greeting everyone with a smile, and has rapidly risen through the ranks to be known also as Chief Happiness Officer for the company. She takes this job very seriously, and we are happy to report that she “nails it every time” when she’s in the office.

In her spare time, she enjoys eating extremely hard-to-find dog food, walking her humans (big and small) and encroaching on physical space. As a break from DFS tradition, she refuses to wear accessories and has never met a scarf or bandana she will tolerate. A frequent at Dog Culture, Sullivan is known for her interpersonal effectiveness. Sullivan is betrothed to Walter, another golden retriever, and their mini-human bosses (aged 2nd and 5th grades, respectively) are planning a Spring 2022 wedding. Invitations are forthcoming for anyone interested.

Sullivan Self

Greenville Track Club

The event was superb this year, thanks to your directing. Mother nature even held back the rain. Sorry I can't give you credit for that. Looking forward to the next one!

Ed Hughes, Board Member

Greenville Track Club

DFS Creative Concepts
2017-02-02T07:43:17-05:00

Ed Hughes, Board Member

Greenville Track Club

The event was superb this year, thanks to your directing. Mother nature even held back the rain. Sorry I can't give you credit for that. Looking forward to the next one!

TWIGS

I have known Dorothy professionally for over a decade. I applauded her work with The Greenville News and Talk Magazine. She was my ‘Go-To’ person for all details regarding advertising, event details and editorial needs. I knew that I could depend on her for accuracy, honesty and timeliness. It was not surprising that eventually Dorothy launched her own business. She is the type of business woman who knows how to do things right and we all know that the only way to ensure that things are done correctly is to be in charge and have it done your way. I, for one, think that Dorothy’s way is the best way.

Kate Tierney

TWIGS

DFS Creative Concepts
2017-09-15T12:38:02-04:00

Kate Tierney

TWIGS

I have known Dorothy professionally for over a decade. I applauded her work with The Greenville News and Talk Magazine. She was my ‘Go-To’ person for all details regarding advertising, event details and editorial needs. I knew that I could depend on her for accuracy, honesty and timeliness. It was not surprising that eventually Dorothy launched her own business. She is the type of business woman who knows how to do things right and we all know that the only way to ensure that things are done correctly is to be in charge and have it done your way. I, for one, think that Dorothy’s way is the best way.

Caroline Brackett Studio of Design

Working with Dorothy has opened my eyes to another world of social media, marketing and technology. I can practically hear her wheels turning constantly as she thinks of new and inventive ways of promoting my business! I've gained business, knowledge and a friendship from working with Dorothy and her staff. She's, simply put, the best!
DFS Creative Concepts
2016-09-24T09:38:10-04:00
Working with Dorothy has opened my eyes to another world of social media, marketing and technology. I can practically hear her wheels turning constantly as she thinks of new and inventive ways of promoting my business! I've gained business, knowledge and a friendship from working with Dorothy and her staff. She's, simply put, the best!

Vivid Hue Home

The DFS team contacted me at the perfect time when I was researching companies to build my e-commerce website. I have a large social media following on instagram (30+K) and the manual back and forth of managing orders was becoming too cumbersome, it was time to move to a true e-commerce platform. I immediately connected with the DFS team because their creative vision for my future site was directly on par with my own. They simply "got" the look and feel that I would need to carry through for my brand. The project management team was responsive during development and, even post-launch, if I ever need support or guidance, they continue to be a resource on which I can rely.

Vivid Hue Home

DFS Creative Concepts
2021-07-13T12:50:38-04:00

Vivid Hue Home

The DFS team contacted me at the perfect time when I was researching companies to build my e-commerce website. I have a large social media following on instagram (30+K) and the manual back and forth of managing orders was becoming too cumbersome, it was time to move to a true e-commerce platform. I immediately connected with the DFS team because their creative vision for my future site was directly on par with my own. They simply "got" the look and feel that I would need to carry through for my brand. The project management team was responsive during development and, even post-launch, if I ever need support or guidance, they continue to be a resource on which I can rely.

Greenville Center for Creative Arts

Dorothy impressed me from the moment we met. She’s personable, professional and full of energy! It is a pleasure to work alongside a woman with her strength and abilities.
DFS Creative Concepts
2016-09-24T08:50:05-04:00
She’s personable, professional and full of energy!

Palmetto Timing

When I first started working with Dorothy several years ago she didn't know what a race bib was. What Dorothy did know how to do is market and execute a great event. Dorothy has created a First Class company in just a few short years.

Scott Bagwell

Palmetto Timing

DFS Creative Concepts
2016-09-26T23:03:01-04:00

Scott Bagwell

Palmetto Timing

When I first started working with Dorothy several years ago she didn't know what a race bib was. What Dorothy did know how to do is market and execute a great event. Dorothy has created a First Class company in just a few short years.

Canal Insurance Company

"We started the year with lofty expectations for our new engagement with DFS and it has been awesome to see what we’ve been able to accomplish together. The DFS team has been invaluable – creative, quick, thoughtful, efficient, smart, innovative and also FUN – we would not be reaching important business milestones (even during the pandemic!) without their partnership."

Laura Beth Medley
VP, Chief Human Resources & Corporate Communications Officer

Canal Insurance Company

DFS Creative Concepts
2020-08-13T20:30:15-04:00

Laura Beth Medley
VP, Chief Human Resources & Corporate Communications Officer

Canal Insurance Company

"We started the year with lofty expectations for our new engagement with DFS and it has been awesome to see what we’ve been able to accomplish together. The DFS team has been invaluable – creative, quick, thoughtful, efficient, smart, innovative and also FUN – we would not be reaching important business milestones (even during the pandemic!) without their partnership."

Gryphon Custom Cabinets

Dorothy and her team have taken the time to get involved and thoroughly understand the vision for my company. A portion of our growth this year is a direct result of her diligence. Since her involvement with our company, she has gone above and beyond in every aspect! I looked up the definition of outstanding customer service in the dictionary and low and behold there were no words, only a picture of Dorothy F. Self. In my industry, timely responses are a crucial component to our success. I know that Dorothy understands that. Her prompt responses to my questions and great attention to detail is something that I greatly appreciate! It has been my pleasure to work with Dorothy, and we look forward to working with her more. I would highly recommend DFS Creative Concepts to anyone who would listen.
DFS Creative Concepts
2017-09-15T12:34:09-04:00
Dorothy and her team have taken the time to get involved and thoroughly understand the vision for my company. A portion of our growth this year is a direct result of her diligence. Since her involvement with our company, she has gone above and beyond in every aspect! I looked up the definition of outstanding customer service in the dictionary and low and behold there were no words, only a picture of Dorothy F. Self. In my industry, timely responses are a crucial component to our success. I know that Dorothy understands that. Her prompt responses to my questions and great attention to detail is something that I greatly appreciate! It has been my pleasure to work with Dorothy, and we look forward to working with her more. I would highly recommend DFS Creative Concepts to anyone who would listen.

2017 Greenville News Run Downtown 5k

Congratulations on a wonderfully organized race yesterday. I have been competing in New England as well as here in the South for 65 years, and I cannot recall any race that was better organized, better advertised, better run, or better timed. You folks do great work and all runners should thank you! Looking forward to this race next year!

Lloyd Slocum (Bib 1096)

DFS Creative Concepts
2017-02-02T07:40:48-05:00

Lloyd Slocum (Bib 1096)

Congratulations on a wonderfully organized race yesterday. I have been competing in New England as well as here in the South for 65 years, and I cannot recall any race that was better organized, better advertised, better run, or better timed. You folks do great work and all runners should thank you! Looking forward to this race next year!

Stoneledge Properties

Dorothy and staff at DFS Creative have been tremendously helpful in helping us craft messaging that resonates with our clients! Dorothy is personable, knowledgeable, helpful, energetic, creative and enthusiastic! Not sure what else could be said as a testimonial beyond that! Best of luck in all you do!

Chris Bailey

Stoneledge Properties

DFS Creative Concepts
2016-09-26T22:56:27-04:00

Chris Bailey

Stoneledge Properties

Dorothy and staff at DFS Creative have been tremendously helpful in helping us craft messaging that resonates with our clients! Dorothy is personable, knowledgeable, helpful, energetic, creative and enthusiastic! Not sure what else could be said as a testimonial beyond that! Best of luck in all you do!

Classy Kids

Dorothy Self and the DFS team are outstanding in every way. They helped us put together the most beautiful and easy to use website that completely met and exceeded our expectations. They helped us do a complete re branding and we are beyond thrilled with the results that translated who and what our business stands for today as time has evolved. They run all of the behind the scenes traffic through our website which has remained consistent in driving new business. They pay attention to detail and have the BEST customer service there is. I could not be more happy with our choice and go-to for all of our marketing and PR needs.

Deanna Rogers

Classy Kids

DFS Creative Concepts
2021-07-13T12:51:48-04:00

Deanna Rogers

Classy Kids

Dorothy Self and the DFS team are outstanding in every way. They helped us put together the most beautiful and easy to use website that completely met and exceeded our expectations. They helped us do a complete re branding and we are beyond thrilled with the results that translated who and what our business stands for today as time has evolved. They run all of the behind the scenes traffic through our website which has remained consistent in driving new business. They pay attention to detail and have the BEST customer service there is. I could not be more happy with our choice and go-to for all of our marketing and PR needs.

Mattress by Appointment

I have known Dorothy Self for 10 to 12 years and have followed her projects and accomplishments during that same period of time. After moving my company’s headquarters to Greenville, South Carolina, in 2014 I wanted to work with a firm locally to focus on growing our social media presence. DFS Creative Concepts, and more specifically Dorothy Self, was an easy choice amongst all of the different options available. I have been very pleased so far.

Edwin Shoffner

Mattress by Appointment

DFS Creative Concepts
2016-09-26T23:01:44-04:00

Edwin Shoffner

Mattress by Appointment

I have known Dorothy Self for 10 to 12 years and have followed her projects and accomplishments during that same period of time. After moving my company’s headquarters to Greenville, South Carolina, in 2014 I wanted to work with a firm locally to focus on growing our social media presence. DFS Creative Concepts, and more specifically Dorothy Self, was an easy choice amongst all of the different options available. I have been very pleased so far.

TWIGS

We have worked together on numerous community events, and I know that when I get a call from Dorothy that the request will be effortless because Dorothy will have taken care of all details prior to calling. It was Dorothy’s ability to manage and her personal concern for her clients that brought me into her client network. DFS manages all of Twigs’ social media, the website, promotional collateral and Marketing Direction. There are times when I wonder if DFS has any clients other than Twigs because of the amount of care and attention that Twigs receives! The DFS team is proactive, always listening to our needs and always thinking how to improve for the future. With Dorothy at the helm, I know we are in good hands.

Kate Teirney

TWIGS

DFS Creative Concepts
2017-09-15T14:25:52-04:00

Kate Teirney

TWIGS

We have worked together on numerous community events, and I know that when I get a call from Dorothy that the request will be effortless because Dorothy will have taken care of all details prior to calling. It was Dorothy’s ability to manage and her personal concern for her clients that brought me into her client network. DFS manages all of Twigs’ social media, the website, promotional collateral and Marketing Direction. There are times when I wonder if DFS has any clients other than Twigs because of the amount of care and attention that Twigs receives! The DFS team is proactive, always listening to our needs and always thinking how to improve for the future. With Dorothy at the helm, I know we are in good hands.

Blossom Shoes & Such

We love working with Dorothy and her creative team for our marketing and PR needs. She's always ready to toss around great ideas and has an eye for what works. Her shoe collection isn't too shabby either!

Kimberly Stephens

Blossom Shoes & Such

DFS Creative Concepts
2016-09-26T22:59:07-04:00

Kimberly Stephens

Blossom Shoes & Such

We love working with Dorothy and her creative team for our marketing and PR needs. She's always ready to toss around great ideas and has an eye for what works. Her shoe collection isn't too shabby either!

Art + Light Gallery

As owner of a small business, Art & Light in the Village of West Greenville, I turned to Dorothy in January 2016 with high hopes, but I had no idea that I would not only gain an incredible business partner but a true friend as well. Dorothy is one of those people who always has the backs of her clients and to see measurable results is icing!

Teresa Roche

Art + Light Gallery

DFS Creative Concepts
2016-09-26T22:54:08-04:00

Teresa Roche

Art + Light Gallery

As owner of a small business, Art & Light in the Village of West Greenville, I turned to Dorothy in January 2016 with high hopes, but I had no idea that I would not only gain an incredible business partner but a true friend as well. Dorothy is one of those people who always has the backs of her clients and to see measurable results is icing!

Lucas Marchant for Solicitor

Dorothy and her team are as kind and professional as they are talented. Not only do they have a fantastic eye and mind for design and marketing, they truly personalize the experience and fit each project and idea to the individual. You won't find anyone else that gives such personal and dedicated attention!

Leighann Mullinnix

Lucas Marchant for Solicitor

DFS Creative Concepts
2021-07-13T12:51:16-04:00

Leighann Mullinnix

Lucas Marchant for Solicitor

Dorothy and her team are as kind and professional as they are talented. Not only do they have a fantastic eye and mind for design and marketing, they truly personalize the experience and fit each project and idea to the individual. You won't find anyone else that gives such personal and dedicated attention!