Influencer marketing has made serious traction over the last few years, causing companies to begin to turn their heads in its direction. We live in a new era where certain bloggers and people’s personal brands (not to mention companies’ brands) have more following than traditional print media does – changing the game of marketing all together. Luckily, there are certain tips and tricks your company can utilize in order to make you influencer marketing campaigns more effective and successful!
Evergreen content is a must
For those of you not familiar with this term, it essentially means a piece of content that does not expire in a short time frame. In turn, it helps a business establish major credibility and gives customers great information.
Build and nurture relationships with influencers
Once initial connections have been established, make sure you maintain these relationships over time. This way, if you decide to launch a new product or idea, you can use influencers in a focus group or involve them once again on your campaign. If the influencer starts Incorporating your products into their daily lives, you can expect positive reactions from others.
Don’t be afraid to use an agency (cough, DFS Creative Concepts, cough)
Agencies are a great way to connect with the right people for the specific need you have. It can take a lot of time to find the perfect influencer, and even more time to reach out and develop a connection with them. Instead, sit back and let and agency do the work for you.
Reuse your campaign in cross promotions
Don’t let people forget about what you’ve done just because your campaign has ended! Promote it on websites ,blogs, and other social media channels. The paid tool of a Facebook promotion post is also a way to ensure your post reaches more viewers.
Allow creative freedom
Influencers are popular for a reason. Clearly, their lifestyle resonates with their followers. Let them have some creativity with how they market your brand—odds are, they know what they are doing!