our services

we are curious, creative, collaborative minds. we look at things differently than other people. and because of that, we’ve cultivated a list of services that encompass our strengths.

technical digital advertising

unlock the power of digital advertising with our technical expertise. from data-driven campaigns to cutting-edge ad tech, we deliver results that drive your business forward. stay ahead of the curve with our comprehensive and targeted digital advertising solutions, tailored to your unique needs.

at dfs creative, we take pride in our team of highly credentialed professionals who are not just marketers but true experts in the realm of technical digital advertising strategy and execution. with a wealth of certifications and a deep understanding of the ever-evolving digital landscape, our specialists bring a level of expertise that sets us apart

from crafting intricate programmatic advertising campaigns to seamlessly navigating the complexities of digital platforms, our team ensures that every strategy is not only well-thought-out but executed with precision

we don’t just follow trends; we lead them, leveraging our technical prowess to drive impactful results for our clients. with a focus on innovation and a commitment to staying at the forefront of digital advertising, our agency is your trusted partner for achieving success in the digital realm.

branding + messaging

step into a world of design excellence with dfs creative, where our team of highly credentialed graphic design professionals holds a treasure trove of awards and credentials across all facets of branding and messaging

dfs creative employs two full-time graphic designers, each a virtuoso in her craft, boasting not only the technical prowess to create visually stunning graphics but also a keen understanding of the intricate nuances of effective branding. multiple corporate account managers are also fluent in the Adobe creative suite, in addition to our two dedicated designers. what would take traditional agencies weeks or months takes our team only a fraction of that time.

whether it’s crafting compelling logos, designing captivating marketing materials, or curating a visual identity that resonates with your audience, our team’s expertise transcends the ordinary. with an unwavering dedication to pushing the boundaries of creativity and design, we ensure that every element tells a story, making your brand not just seen but remembered.

custom websites + app development

at dfs creative, innovation meets expertise with our expert development team. possessing a rich tapestry of certifications and a profound understanding of the digital realm including all programming languages, our developers stand as architects of possibility. with the capability to construct any custom app or website, our team’s  expertise extends beyond the ordinary, ensuring tailored solutions that align seamlessly with your unique vision

whether it’s an intricate app designed for optimal user experience or a website that captivates and engages, our team’s proficiency transforms ideas into tangible digital realities. from responsive designs to sophisticated functionalities, our development team’s skill set allows us to navigate the evolving landscape of technology with finesse, delivering not just solutions but digital experiences that leave a lasting impact.

corporate communications

corporate communications support is one of our most popular (and utilized) services. we are a highly credentialed team of professionals who craft compelling narratives and strategies that resonate.

our team has navigated the complex realm of corporate communications with unparalleled success, working seamlessly with large corporations on local, national, and international levels. armed with a wealth of experiences, media relationships, and accolades, our professionals are adept at distilling complex corporate messages into clear, impactful communication strategies.

from crisis management to building brand reputation, our team has demonstrated a proven track record of delivering remarkable results. through meticulous planning and strategic execution, we ensure that the corporate stories we tell not only captivate but also leave an indelible mark, establishing our clients as leaders in their respective industries.

integrative strategy

unlock synergistic success with our integrative strategy solutions. we help you unify your business goals, market insights, and action plans to drive optimal results. our holistic approach integrates strategic planning, market research, data analysis, and business consulting to deliver comprehensive solutions tailored to your business needs. our seasoned strategy experts collaborate closely with your team to craft customized strategies that seamlessly align with your vision, mission, and values. whether your goal is to enhance market share, drive innovation, or achieve long-term growth, our solutions empower you to thrive in today’s dynamic business landscape.

social strategy + public relations

our social media professionals are dedicated to shaping compelling narratives. our industry experts are not just social media enthusiasts or “hobbyists”; they are certified strategists with a deep understanding of platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. with a diverse range of certifications and professional development, our team crafts social media strategies that go beyond mere engagement, creating meaningful connections with your target audience

from crafting visually stunning content on Instagram to driving thought leadership on LinkedIn, our professionals are adept at tailoring strategies for each platform. with an unwavering commitment to staying ahead of the ever-evolving social media landscape, our team ensures that your brand not only stays relevant but thrives in the dynamic world of online interactions.

dfs creative began with strong roots in public and media relations – and that has not changed as we have grown. our unparalleled public relations expertise with our marketing agency, boasting a highly credentialed team of professionals dedicated to shaping and managing your brand’s narrative. each member of our team holds a spectrum of industry-recognized certifications, showcasing their mastery in strategic communication, crisis management, and media relations

with a collective wealth of experience, our professionals are adept at navigating the ever-changing media landscape and building meaningful connections with journalists and influencers. whether it’s crafting compelling press releases, organizing impactful media events, or managing reputation in the digital age, our team stands ready to elevate your brand’s visibility and credibility. trust our team’s proven track record and strategic acumen to ensure that your brand’s story not only resonates but also captivates the audiences that matter most.

innovative solutions

unleash your brand’s potential with our innovative solutions marketing services. our creative + strategic approach empowers you to stand out in the competitive market. from cutting-edge digital campaigns to creative branding strategy, we deliver fresh and unique solutions tailored to your business needs. our expert team harnesses the latest technologies, trends, and best practices to drive results and achieve your marketing objectives. elevate your brand’s presence, generate leads, and engage your target audience with our innovative solutions marketing services, backed by our passion for creativity and dedication to your success.

Q&A: digital advertising

welcome to the exciting realm of digital advertising. we understand that it can sometimes feel like stepping into a foreign land, with its own unique language and terminology. but fret not! we’re here to be your trusty guides, ready to demystify the intricacies of this captivating world.

DSP vs Google Ads

What is the difference between a DSP and Google Ads?

A DSP (Demand-Side Platform) is a platform that allows advertisers to buy ad inventory from multiple ad exchanges and supply-side platforms, while Google Ads (formerly known as Google AdWords) is a platform that allows advertisers to display text, image, and video ads on Google’s ads network.  Google’s equivalent to a DSP is DV360.

Which platform is better for display advertising?  

A DSP is better for display advertising as it allows advertisers to access multiple ad exchanges and supply-side platforms, and provides more control over targeting options, which results in better reach.  In addition to offering inventory for static, rich media, audio, and video ads, a DSP also allows an advertiser to select specific websites or groups of websites where they can run their ads.

Which platform is better for search advertising?

Google Ads is better for directional search advertising as it provides access to Google’s search engine partners, which have the largest market share in the search advertising space.

What about the Amazon DSP vs. other DSPs?

Amazon’s DSP allows advertisers to access inventory through Amazon’s own network (amazon.com, IMDB, etc.), as well as through their premium publisher network.  Amazon has also aggregated comprenensive user behavior data which allows their ad campagins to perform exceptionally.

Can a DSP deliver commercials to users who frequent local network TV and cable providers?

Yes!  Running ads on a connected TV or device (CTV and OTT) allows a business to target users who visit local/national broadcast and cable TV stations.  In addition to offering lower costs, the primary difference is targeting: the business owner decides who sees those commercials and where those viewers are located.  A business owner can even run ads on local and national newspaper websites and apps, as well as local and national radio station websites and apps.

Marketing Automation
What is marketing automation?
Marketing automation is the use of software tools and platforms to automate repetitive marketing tasks such as email marketing, social media posting, lead generation, and customer segmentation.
What are the benefits of marketing automation?
The benefits of marketing automation include increased efficiency, improved lead nurturing, better customer segmentation, increased revenue, and better ROI.
What are some popular marketing automation platforms?
Some popular marketing automation platforms include HubSpot, Marketo, Pardot, and Eloqua.
Outsource Digital Vendor vs Internal Employees
Should companies outsource digital marketing or hire internal employees?

It depends on the company’s specific needs and resources. Outsourcing digital marketing to a vendor can provide expertise, cost savings, and flexibility, while hiring internal employees can provide better control, long-term strategy development, and more in-depth knowledge of the company’s products and services.

What should you consider when deciding to outsource or hire internally?

Some things to consider include the company’s budget, the level of expertise required, the need for flexibility, the need for control, and the company’s long-term goals.

What are some advantages of outsourcing digital marketing to a vendor?
Some advantages of outsourcing digital marketing to a vendor include access to specialized expertise, cost savings, flexibility, and the ability to scale up or down as needed.